INTRODUCTION

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No matter what business you are in, with a population of 1.4 billion, China is the biggest country in the world. Its consumer market has the potential to be larger than that of North America and Western Europe combined. With China's economy growing on a steady rate each year, it's not too early for you to market to Chinese customers NOW!



Foreign business people and academia who come to China often have too much goodwill, too much trust and too little patience. Many deals have to go through formal and informal meetings. Food, drink and informal social events are negotiating tools. Chinese business etiquette is considered as one of the deciding factors for a successful business deal. Don't mistake language ability with business or management competence. The savviest and smartest Chinese managers often don't speak English or have a Western university degree.



Rather than focusing on the whole China market, we intend to encourage Irish businesses to adopt a more focussed 'One City - One Province' China market strategy. Given the current economic challenges in Ireland, China's emerging market is being viewed as a very attractive market to Irish business and eucation institutions.

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HOW WE DO IT

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We take into account such critical considerations as developing the correct business structure to suit the market, and provide advice on the appropriate location for your operation. We work with you to develop a sound business plan for assessing competitors, potential partners and localization of product.



We arrange for the legal registration of your company with the appropriate levels of government and collate all relevant documentation. We also provide tax advice for foreign operations regarding both company tax and employee tax compliance.

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Our Market Advisers work with you to find a tailored solution to help you accelerate your company’s exports and services to China by:



•   assessing opportunities for you

•   identifying routes to market

•   finding partners

•   identifying potential customers

•   assessing competition

•   assisting you to set up in the market