BRANDING

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China is the “must win” market for global brands. The future potential offered by its vast population and strong economic growth has made China a magnet for multinational corporations. A sharper understanding of the differing needs and diversity of the Chinese consumer can give foreign and domestic companies an edge in building strong, profitable brands.

Creating loyalty of your products in other countries requires a blend of two different disciplines: brand building and sales activation. The former requires the marketer to create a desire to buy the brand based on its functional and emotional benefits. The latter requires the marketer to make sure that pre-existing desire is fulfilled at the point-of-purchase.





HOW WE HELP TO DEVELOP YOUR BRAND IN CHINA

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Our team has highly qualified and experienced professionals who creates a brand and communication plan which includes company literature targeted towards the Chinese consumer, a website, and translation of your company name and slogan. The aim is to equip you with marketing materials and strategy suitable for the Chinese market, in order to connect you with your target audience from the outset.